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Marketing Mix
Experiential Marketing Social Media Word of Mouth Out of Home (OOH) Advertising Public Relations SEO - Search Engine Optimization Events Thought Leadership Guerrilla Marketing Strategic Alliances Emails
SEM - SEARCH ENGINE MARKETING
Definition:
Paid online exposure primarily through keywords. A very strategic approach that must be constantly monitored based on changing objectives, budget and timeline.
Expectations:
Higher rankings on search engines, better visibility, but not sustainable since the moment the budget evaporates, the ranking on search engines is dramatically reduced.
Examples:
Keywords, paid online advertising to drive leads to website.
Frequency:
An ongoing effort as budget allows. Not cheap, but it could be effective over a short amount of time.
COST
EFFECTIVENESS
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