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Marketing Mix
Experiential Marketing Social Media Word of Mouth Out of Home (OOH) Advertising Public Relations SEM - Search Engine Marketing Events Thought Leadership Guerrilla Marketing Strategic Alliances Emails
SEO - SEARCH ENGINE OPTIMIZATION
Definition:
The ability to organically rank a website higher on search engines and acquire more visibility online.
Expectations:
To gain better visibility sustainable through providing valuable information that engages and drives prospects to visit your website or landing pages. This takes consistency and perseverance over a period of time.
Examples:
Blogs, videos, social media postings, directory listings, keywords (embedded on your website), metatags, alt tags, press releases.
Frequency:
An ongoing effort. The search engines change their algorithms constantly and it is important to create fresh and engaging content and multimedia touchpoints to keep rankings.
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